Most people after the introduction of the ChatGPT tool think that tools like these will replace Copywriters and Content Writers. However, there is nothing like this because tools like ChatGPT are programmed and there is no human involved in answering the questions you ask these tools. These tools don’t have emotions which is not the case with copywriters and content writers. Before going any further, we first need to know about artificial intelligence.

What is Artificial Intelligence?

Artificial Intelligence is nothing but the ability to simulate human intelligence using machines. It is a technology developed to bridge the human-machine gap by mapping out and mimicking cognitive tasks such as learning and problem-solving. It goes beyond the previously developed tools and seeks to understand how humans think instead of just following commands.

Will AI Replace Copywriters or Content Writers?

The answer is simply no, as AI can’t do what real copywriters or content writers can do. AI can help but can’t replace good copywriters as technology doesn’t have emotions and empathy, the two core requirements that make a good copy.

Here are some good reasons why AI can’t replace real copywriters or content writers.

AI Can’t Understand Emotions

As discussed, artificial intelligence doesn’t have emotions so you can make humans tick. To create a copy that makes one to take an action, one needs to put emotions in the copy. A copy that is only factual and bland may not prove enough to connect people emotionally to your copy.

AI Can’t Check Facts

When it is about checking facts, AI can’t match humans as humans do a lot of things ranging from crowd-sourcing, researching, and fact-checking to make sure that the content provided is true. It is not the case with AI which can only refer to the research and articles that real copywriters or content writers have already done.

AI Doesn’t Have Empathy

It may already be discussed that AI doesn’t have empathy so you can expect it to think like humans and understand what other people are thinking. Even though it is smarter than humans but when it comes to understanding others’ feelings, it can’t just do that.

AI Doesn’t Understand Business Objectives

Artificial intelligence is developed by humans but when it comes to understanding business objectives and how to achieve those, AI lacks behind. The content it provides doesn’t have an objective in it and you don’t know where the content will take your business.

Conclusion: The conclusion is that AI can’t match good writers and they will stay there and that’s why can’t depend on AI when it is about copywriting or content writing. So, what are you waiting for? Contact Xpertidea IT Solutions for content writing services. Read more here about 5 Benefits of Outsourcing Digital Marketing Services.

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List of Top IT Companies in Chandigarh

• Infosys

Infosys is one of the Top IT companies in Chandigarh, situated in IT Park, Chandigarh. This company was established in 1981 and listed on NYSE.
Infosys is known for its vast premises and is the best-reputed company in all among companies. They are more than three decades of experience and are leaders in the IT Sector.

• Tech Mahindra

Tech Mahindra is a well-known IT Company and is called the oldest company in Chandigarh. This is the first IT Company in IT Park Chandigarh.
So, if you are an IT graduate and looking for the best IT Company to join, Tech Mahindra will be the best option for you.

• Net Solutions

The Net Solution is an Award-winning company in IT Park Chandigarh. Net Solutions was established 20 years ago in Panchkula and now they start operating in the Chandigarh office. They Provide many IT Solutions like Software development, Website designing and development and Analytics.

• Netsmartz

Netsmartz is an IT-based Company in Chandigarh, founded in 1999, in Rochester, NY. Netsmartz is a multinational company that offers services in Application development services and Clout IT Services.
Netsmartz IT services help in increasing the visibility of online presence to expand the reach and best digital solutions.

• A-1 Technology

A-1 Technology is a Chandigarh Based Company. This is also a growing company and trying to make the operations across. This company will provide you with unique project management and deliver the best solutions with advanced tools.

They always make good interactions, which are extremely helpful in the project’s success. They offer various IT services Web designing and development, custom Cloud operations, software development and more.

• Bebo Technologies

Bebo Technologies is IT based company in Chandigarh. They have their software engineer teams who know how to satisfy the client’s requirements with the best Solutions.
They offer the best web development and designing services, IT Solutions and many professional services.

• Xpertidea IT Solutions Pvt Ltd

Xpertidea is the Top IT Company in Chandigarh. This company is multi-national and provides global IT services and solutions. They believe in enhancing business growth and delivering quality solutions to clients worldwide.

Xpertidea focuses on client satisfaction, by keeping transparency at all work levels. They provide the most advanced IT solutions with expertise, Digital Marketing, Web designing and development, Software Development (Android & iOS) and many more.
This Company has an office in IT Park, Chandigarh. Their Expert team handled tons of tricky projects and delivered successful quality results.

• Left Click IT Services

Left Click IT Services is an IT and outsourcing company all over the world. The company’s goal is to provide the best products and services to its clients. They have experts in services like HRSM, CRM, ERP and Business intelligence. Also, they take their own decisions and smart process management, which help them to reach their goal.

• HCL infosystems

HCL infosystems are the top IT Company in Chandigarh. This company provides the best IT Services globally. HCL info system company office is in Chandigarh. They provide advanced services like data centre solutions, network and security solutions, Cloud Solutions and open-source platform capabilities.

• Nvish Solutions

Nvish solutions are IT-based company from Santa Clara, California, but operates in Chandigarh’s office. This company was established in 2006. They have a team of professionals, who add value to their clients and deliver quality services. This company offers many IT Solutions like Web designing and development, Adobe services, Digital Marketing, business management, and more.

Final Thoughts

Hopefully, these Top IT Companies in Chandigarh helps you to choose the best company and grow your career. But before taking any decision or selecting any organization, check the proper portfolio and understand companies’ growth cycle.

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If the thought of outsourcing digital marketing services ever crossed your mind, then it is the best solution to uplift burden from your shoulders. You will have time to pay attention to other essential aspects of growing the business. 

Here are the five benefits you will gain from outsourcing digital marketing services.

• Cost Efficient

Hiring an in-house of digital marketing expert is expensive. Apart from providing the employees with a monthly salary, you will also share profits and bear the utility bills of the office. 

On the other hand, outsourcing a digital marketing company in India is cost-efficient. All you have to do is to pay the service charge. You will not have to deal with staff expenses. You can further invest the savings for the growth of your business.

• Team Of Experts for Guidance

You will have a whole team of digital marketing experts working for you, who will do the research, create, and implement the strategies.

So, instead of having per employee on your payroll, you will have a whole bunch of experts that will provide you with results and are way more affordable.

• Focus on Your Business Better

Digital marketing requires a team of experts and various skills set to ensure that the business is being promoted well. If you spend all your time in digital marketing, you may overlook other important aspects of business, like providing quality services to customers.

Instead, leave marketing stress to Xpertidea IT Solutions, the best digital marketing company in India. You can be rest assured that you get the best results.

• Stay Updated Latest Industry Trends

Technology is growing and changing at a fast pace. Digital marketing agencies are constantly working on learning new techniques and strategies. It is fair to say they keep up with the ever-changing and growing digital marketing arena.

With industry connections like these, it’s easy to get help when a big and significant change is about to occur in the industry.

• Ensure Return on Investment

When you have hired a digital marketing agency, you can be assured that your funds are invested in the right place. Since the digital marketing expert focuses on leads, they will undoubtedly spend time making sure you get the results you paid for. This helps you save money & time while growing your business with experts.

When hiring a digital marketing agency, you must make the right choice. You do not want to waste your money by investing in the wrong people. So, choose Xpertidea IT Solutions, the digital marketing expert with a proven track record of success.

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Before we get into the details, we must understand what digital marketing means to people. Digital Marketing is the process of using the internet and electronic devices to connect with the audience worldwide. It helps the company in expanding its horizon and improving its business.

What is a Digital Marketing Strategy?

Every business needs an online presence to let people know about their services and products. There are several ways a company can make itself seen in the market.

A digital marketing strategy includes how a person can advertise their product. The process involves planning the promotion and using different formats to promote. Let’s look at how we can make our digital marketing strategy successful.

Different Methods of effective Digital Marketing Strategies:

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is an all-time best strategy for digital marketing. Under SEO, the developers use keywords related to your business to target the ideal audience. Search Engine Optimization plays a crucial role in improving your business. A perfect combination of terms and keywords can help you rank your website on the first page of Google.

Social Media Marketing (SMM)

Social media marketing is one of the best ways to increase your reach among different people. You can use social media platforms like Instagram, Facebook, Twitter, etc., to run ads for your services.

Social media is an essential tool for building trust among people. Adding a human touch, such as including videos of your work culture, can help you improve your credibility among people.

PPC (Pay Per Click)

While SEO is the best way to get your website ranked, there have to be some additional efforts. The rankings through keywords are influential but using them for earning higher rankings takes a lot of time. PPC works by running an ad for the business, and the company pays for the clicks that lead people to the website.

PPC is a more effective way of generating traffic for the website; along with this, it helps close the gap that arises. It is also researched that people who visit the website through the ads are more likely to buy the product.

Influencer Marketing

Another form of marketing that has picked up pace in the past few years is influencer marketing. The brand or company reaches out to content creators or celebrities for branded marketing and offers in this sort of marketing.

Branded content has helped the companies earn many followers and sales. People follow their favourite creators or celebrities, and the psychology to live their lives like them leads to buying things they see them using.

Conclusion

There are several other ways brands take advantage of electronic media for social media marketing. These are some of the most common and practical strategies to help you promote your brand or product.

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Trying to drive organic traffic to your site but not able to go through it?

Learn here how user intent can help you drive more qualified leads.

Breaking it Down – Let’s Begin

Content plays an important role in meeting the user’s needs. To drive conversions, you first of all need to know what your leads are actually searching for.

There are four common types of user intent, discussed below:

• Informational
• Commercial
• Navigational
• Transactional

Optimizing For Intent: How Your Page Will Rank There?

With a clear understanding of the different types of intent, now you should focus on optimizing for intent. When you get a set of target keywords, the first thing is, “Should these be ranking in search results?”

Before you optimize your pages for specific keywords and themes, you need to first optimize them for intent. Now, many of you must be thinking that how would be implementing this strategy would help.

Let’s discuss some of its benefits of it.

Why is Search Intent so Important?

Well, there are many advantages if you follow this strategy for your business and surely you’ll find positive results.

• Improved customer experience
• Leverage data to make informed, data-driven content updates
• Improve time on site & conversion rates

Well, this is the easiest way to find the perspective of your customers. By researching user intent, you can answer their questions and deliver them what they demand.

Person intent is an essential part of a profitable SEO and content material technique. One thing that you need to keep in mind is an incredibly effective and critical SEO strategy.

Talking about the content to create for user intent includes several vital aspects:

• Top of the Funnel
• Middle of the Funnel
• Bottom of the Funnel

There is no denying that Search Engine Optimization has the potential to make a huge impact on your company’s most important goals, such as increasing your leads and sales. Now, we shall see the unfailing benefits of user intent supporting greater lead generation. Furthermore, notice how SEO would help to get better results.

• SEO targets quality traffic with an inbound marketing strategy
• Need not pay additional for ads in SEO
• Gets more clicks than PPC
• Efficiency in distributing content to potential customers
• Stay ahead of the competition

Wrapping Up

Experts at Xpertidea IT Solutions share how they leverage user intent to drive more qualified and high-converting leads. An effective and engaging content address is one thing that user intent demands. The main objective a user has when typing a query into a search engine. So, connect with us to learn more.

Did you like this blog? Let us know your opinion!

Share your views with us and follow us for more interesting updates!

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However, the companies require increased traffic on their website without any delays. It has given rise to paid traffic by using ads. These ads can be Google ads, or Facebook ads, most commonly known as PPC (Pay per click).

With the increased traffic, more people will come to know about your business visibility online. Here we are focusing more on the paid traffic system and not the organic one.

What is Paid Traffic?

Paid traffic marketing differs from the organic method of ranking your website. Using paid ads customers or users visit your website by clicking on ads or so-called paid marketing ad campaigns. Here, money is involved and it is a game of numbers. The more the merrier, the more cost is involved, thus getting more leads coming your way.

The paid traffic method is also a part of Digital marketing and it helps the website rank. This method is much faster in generating leads as compared to organic SEO techniques.

Now you may have a query in your mind,

“How to pay for the ads and run the campaigns?”

OR

“What are the steps involved which help me to get better conversion rates?”

Steps To Attract Leads For Better Conversion With Paid Ads

Let us know more about how paid traffic can attract leads for better conversion. Some of the steps are to be followed which can give you better results.

1. 1. Usage of Keywords

We all know how keywords play a role in ranking a website or a web page. Playing with the keyword can make or mar your search for a website. Using paid ads the keywords are monetized to get a higher reach. As the user searches for a keyword, it syncs with the same and shows the content of your website or a specific page as targeted.

Using the right keywords will enable a higher search and also your website will be shown in the top results. So, mind the usage of the right keywords to attract paid traffic.

1. 2. Mind the CTA

Using a paid marketing campaign, the CTA or say a call to action is the main focus. It is one of the essential parts that can tell the user or customer to act upon. The first step lets the customers reach your website by clicking the paid ads. The second step is all about a call to action that does the conversion. It bridges the gap between a visitor to a potential customer.

Do make use of call-to-action features in your paid ads such as “Shop Now“, “Buy Now” or “Sale is ON, buy before the stock lasts“, etc.

1. 1. Design a Landing Page

You have a website and that’s a good thing. However, a perfectly designed landing page can do wonders for your business. The main motive here is to direct the paid ad traffic to your landing page. It is the page where your visitor will land on and see your website. After reaching there the visitor will no longer be a visitor, but a potential customer. He or she will browse your website or landing page for specific product deals or services offered.

It is the game changer where your generated lead turns into a conversion when the customer clicks on BUY NOW button. So, more the efficient is the landing page, the better the will be conversion rates.

1. 1. Consider your Budget

We are talking about PPC services i.e. Pay per click – a form of paid advertising to grab the traffic. So, you need to consider your budget before going further with the ad campaigns. Based on the budget you will be able to plan the conversions as well as keep a limit on the money spent.

Further, the budget also helps in determining how efficient your campaign is. Based on your experience you can reduce or increase the limit for the budget.

The Bottom Line

Digital marketing has given us a boon and for the business owners, it is a blessing. From organic techniques to paid ad campaign methods you can easily tap the target audience.

Xpertidea IT Solutions Pvt. Ltd. is a digital marketing or PPC company in Chandigarh offering the best solutions. Do get in touch with us as we provide the best guidance that is pivotal for your advertising campaigns. Go ahead and make your brand grow with us.

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Nowadays, almost every business requires a website to increase visibility in the digital world, and it’s like a game-changer. Developing your website with a professional designer is essential to growing your business. From this, you will get a competitive edge over the targeted market. In this digital world, everyone prefers a website for their Business and gets connected with their targeted audience after promotion. So, what are you planning for?
If you don’t have a website for your Business? It’s the right time to contact professional web designing and development services to create the right brand for you.

Types of Website Designing and Development

If we talk about Google recommendations, responsive websites are highly in demand. Especially after the google updates, It doesn’t specify that your website must be responsive, but the site must be accessible on any device, with good performance and UX designs.

Adaptive Website:-
An adaptive website that adapts to the different sizes of screens. The designer will apply it in GUI (Graphic User Interface), such as webpages, fixed layouts, choosing the best format for the current page, and working on devices of different sizes. Adaptive design is quite similar to responsive design, Which can also adapt the other measures.

Responsive Website:-
Responsive Website Design is a GUI (graphic user interface) commonly used to create content easily adjusted on various screen sizes. A responsive website is also called RWD Design, which describes the modern website design approach that allows your website to adapt automatically to a different screen like desktop, laptop, mobile, or tablet.

A business website must be perfect and impactful

Web designing and development services provide the best opportunity to increase the awareness of your business services and products in front of your targeted audience. All you need is to be a professional, reliable, and user-friendly website for a better appearance and influence on your ideal audience.

Let’s look at the advantage of web designing and development for your Business.
Connect with your audience: It helps increase interaction with the right audience and is prominent to consider for your business growth. Using creative and engaging content on your website is the best way. Also, it generates the ROI.

Business Reliability: A reliable website will show your Business’s credibility to your audience, which will lead you to a better audience and traffic. Also, it helps you build trust in the audience and connection for a long time.

Why do You need a website development for Business?

• It helps to generate credibility and reliability
• Generate the traffic
• Increase the accessibility
• To ensure SEO-friendly content and user-friendly
• For business growth

Final Thoughts

If you want to build a successful business, then a website is the essential part of it, no matter if you’re running a small or large business. For the digital world, it has become a crucial part. So it’s high time to become a part of this new digital world and stay on top of your competitors with our professional web design and development services.

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What is Search Engine Optimization?

Search Engine Optimization (SEO) often known as web engine optimization is commonly described as the process of growing the number of users i.e. traffic to a particular website. It enhances the visibility as well as the readability of a website or a web page.

SEO in online marketing has immense importance. There fall several aspects under this category such as App store optimization often known as ASO.

Let us know a little more about this –

App Store Optimization: It is basically the process of improving the overall visibility of a mobile application in an app store. The major App stores widely used are the app store for IOS and Google play store for Android.

However, this is very much similar to the process of search engine optimization. The only difference is that experts do SEO for improving website ranking and ASO for increasing application ranking digitally.

Role of SEO in Digital Marketing

• Enhance traffic to your website
• Grow page loading speed of the website
• Boost brand awareness
• Improve user experience via content
• Create inbound leads promoting sales

How do SEO and ASO work?

Now, moving further understand that it’s just the process of ranking your website or mobile application higher on Google or an app store. It is a simple process because the higher your website or app ranks, the more are the chances to target a potential audience. As a result, it will increase the total traffic on an app page or web page in the app store overall.

Top tips to Achieve ASO 

• Check the competition in the market
• Decide the correct application name
• Use a descriptive title
• Writing the relevant description
• Including infographic images
• Knowing the right audience via interest
• Maximum use of keywords
• Focus on quality design
• Select the unique icon
• App listing & positioning is important
• Increase traffic using promotions
• Regular updating is a must
• Encourage positive reviews

Pros of ASO –

• More visibility – The higher the application ranking, the more will be traffic to the app page
• Increase app revenue and conversion rates – Also it is helpful to achieve profit
• More organic downloads – The increased users will click more on the application automatically which results in more downloads
• Reach customers globally – It becomes easy to connect with your potential consumers worldwide.
• Increase app sales and search discovery. It eventually improves the website names and URLs.

The Bottom Line

All in all, SEO has some of the most vital components in digital marketing. Experts at Xpertidea IT Solutions perform different SEO techniques in digital marketing: On-Page SEO, Off-Page SEO, and Technical SEO to name a few.

Connect with us to get on TOP!

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YouTube Dislikes Updates

In 2021, YouTube will make the dislike count private, But the dislike button is not gone away. People can dislike the video, but the creator will only see the count of disapproval. In the interview, they said that they want to create a respectful environment where the creators can succeed without having the stress of dislike counts, to express themselves.

To reduce targeted dislike attacks & their impact on creators (esp on smaller creators), you’ll no longer see a public dislike *count* on YouTube starting today (the dislike button is staying).

This comes after lots of research, testing & consideration → https://t.co/mJWDJSSRoG

— TeamYouTube (@TeamYouTube) November 10, 2021

Facebook Becomes Meta

In October 2021, Facebook announced that it would rebrand Facebook with a new name. The parent company of Facebook, Instagram, and other more platforms will no longer be named Facebook. Now they are using the name of Facebook is META. As part of the rebrand the Facebook, meta will launch new technologies and platforms to experience the changes in the online landscape.

Announcing @Meta — the Facebook company’s new name. Meta is helping to build the metaverse, a place where we’ll play and connect in 3D. Welcome to the next chapter of social connection. pic.twitter.com/ywSJPLsCoD

— Meta (@Meta) October 28, 2021

Google Business Profiles

Google Business profile also added a few features in 2021. Firstly, they have changed the name of Google My Business is now Google Business Profiles; this effort simplifies that the Google Business profile is to claim the business on Google. Also, Business owners can claim or verify their interaction with Google maps and Google search results. The most crucial part is that business owners can’t interact with their audience on the search results page.

Now you can search for your business name to claim, verify, and update your Business Profile on Google Search and Maps — making it easier than ever to manage your business presence on Google.

Learn more → https://t.co/2Ibn3UOQJK

— Google Business Profile (@GoogleMyBiz) November 4, 2021

Google Web Stories

Google joined the latest tappable story trend that’s been a staple of social media platforms. But Google web stories may operate a little differently than the other social media stories; they will provide the best opportunity to the business and brand to create content that can stand out with Google Search. These Google stories will run on AMP technologies and show in multiple slides and engaging elements that can help users see and interact with content on mobile SERPs.

TikTok Advertisement

If we talk the TikTok, the reason behind to launch is for Business advertisement in mid-2020, But TikTok took off in 2021. This platform expanded its options for business partners and easily reached over a billion users globally. TikTok forum has formats to offer: brand takeovers, Branded lenses, Hashtag challenges, engaging content. With these high and different advertisement types, TikTok’s new way makes it easier to reach their audience in significantly little time.

Mobile-First Indexing

The data shows that most of the searches are conducted via mobile devices. In 2021, Google decided to switch to mobile-first indexing. In past years Google analyzed, that website relevance to SERP is based on the usability and optimization for ranking or traffic. As of March, Google decided to use the mobile version of the website for orders. This will impact both SEO and web design, and because of this massive change, many websites drop the rank of their lack of mobile-friendly user experience.

Mobile-First Indexing at Google is becoming the default later this year. Googlebot is leaving its desktop behind, and using a phone, like most of our users. Curious to find out more? Check out our blog post! https://t.co/yfrpwLc4mX

— Google Search Central (@googlesearchc) March 5, 2020

iOS 14.5 Release

Apple’s iOS 14.5 changed the users’ way of controlling their data in 2021 with the App Tracking Transparency framework launch. All Apple devices with iOS 14.5 or later installed now require apps to ask for the user’s consent before tracking the user’s behaviour outside of the app. While iOS 14.5 will increase users’ online privacy, it also presents unique challenges for the digital marketers who use apps to collect the user behaviour data for advertisement and strategies.

Google Passages

In February 2021, Google Launched an algorithm update called Google Passage Ranking. This change is also called “internal algorithm change,” Meaning Google AI Understanding of context and when the content is shown in the search results. With Google Passages, Google can easily read the particular sentences, webpages, sections of content, paragraphs, long-tail keywords, and questions & Answers. This will provide a better user experience.

Last week, we shared about how we will soon identify individual passages of a web page to better understand how relevant a page is to a search. This will be a global change improving 7% of queries:https://t.co/iQoXktmSkt

In this thread, more about how it works…. pic.twitter.com/2oqdoCkt6r

— Google SearchLiaison (@searchliaison) October 20, 2020

Core Web Vitals

June 2021, Google rolled out its core web vitals, which changed the Google view and page rank. Important factors like website optimization, mobile friendliness, and SSL certificates are the most crucial ranking factors. Also, if you want to give more weight to Google, your website must have good loading speed, interactivity, and visual stability.

Google Search + Core Web Vitals =

If you’re curious about how SEO and speed play together, this is for you! @JohnMu has some tips on SEO, Core Web Vitals, and how using Search Console can improve your site’s vitals!

→ https://t.co/DO0rgnXnt5 pic.twitter.com/1GzYvpeIkV

— Chrome Developers (@ChromiumDev) December 9, 2020

Multitask Unified Model (MUM)

Google launched MUM to solve the complex queries of users. Google’s Multitask Unified Model allows users to search for specific, tough questions and get meaningful results. Previously, the search engine prioritized the queries that may know the answers to a query and left the user to scroll down to find the exact information they were looking for. With the implementation of the MUM, users will get accurate results for their queries.

Multitask Unified Model (MUM) — our latest AI milestone — has the potential to transform how Google helps you with complex information tasks. #GoogleIO pic.twitter.com/GT7eKhKPpT

— Google (@Google) May 18, 2021

Instagram Guides

In 2021, Instagram has introduced a profile embed code feature, which allows user to add their Instagram profile to their website. But this impactful feature is only available in the U.S.

Also, one more highlight of the Instagram feature is the New Reels Replies and Instagram payback feature. With reels, you can send visual replies; This similar feature has been available on TikTok for over a year.

New Features

We’ve rolled out some pretty fun new features this week that I wanted to share with you:
– #IGPlayback
– Reels Visual Replies
– Profile Embed (US only for now)

Any new features you’d like to see? Let me know! pic.twitter.com/p8mvtJn4kA

— Adam Mosseri (@mosseri) December 16, 2021

The post 2022 Recap:- What Happened in Digital Marketing last year? appeared first on Xpertidea.

It is rightly said that –

“Lead generation is a fairly core activity to marketing.”

Every company has its goals and expectations. Well, to fulfil these objectives, a business needs high-quality leads. Lead generation is undoubtedly the most daunting task without which your business is nothing. Therefore, it is really vital to keep it on priority.

Make a Difference to your Business – Improve Lead Generation Campaigns

Several mediums are adopted by B2B and B2C marketers to drive leads and boost conversions. Most commonly, it is assumed that posting quality content can change the game. However, it does not always work.

So, if you have also used all these techniques and are still struggling to attract potential leads, this guide is definitely for you. Let us read out the details and find a few hacks that will improve your lead generation campaigns.

• Website Homepage

  The home page makes all the impression! Therefore, it is true to say that it is the page from where lead generation begins. Website visitors spend most of their time exploring the home page, and when it is configured well, it drives quality leads. So, now, if you are wondering how to achieve this? Well, you need to work on the following:

– Use elements such as proper headlines(H1, H2), subtitles, images, and CTAs.

– Display informational content to keep the visitors engaged.

– Try to promote your website on various platforms to get direct traffic to your site.

– Make use of contact or query forms on the homepage.

• Social Media

In this technologically driven generation, the presence of social media is a must! While there are several social media platforms, focusing on the right one is important. Analyze your goals, and focus on conversion rate.

When you have established an online presence, keep a check on traffic generation and the posts with maximum responses. This will help in planning for further strategies.

It is important to choose the right social media platform as it directly impacts conversion rates. Set your standards, analyze your goals and evaluate what works best for you!

• Guest Blogging

While it can be really hard to resist for many, the truth is that guest blogging can help generate a lot of leads.

Guest posts demonstrate your expertise and knowledge in your field. It helps in reaching a wide audience and adds to the credibility of your business.

All you need to do is, start searching for guest blogging websites according to your niche. Then, create content and start interacting with your audience using posts. When the user engages with your content, they are likely to visit your website.

The tip here is: Write a compelling author’s bio and byline. It will help to connect with the users smoothly, earning more leads.

• Track & Monitor Lead Quality

Launched a campaign, still not reaching anywhere?

Tracking the leads isn’t enough; you need to check on the quality and analyze the following:

– Which campaigns are generating the maximum leads?

– Which campaigns lead to junk leads?

Don’t miss out on the micro conversions. It allows to efficiently monitor the engagement.

Closing Thoughts

Business is not a fairytale! You need to develop long term lead generation strategies and start working towards your goals. Incorporate these tips and ideas to generate leads while building customer relationships successfully.

So buckle up and work hard, creating the best strategy!

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