From the updates of Google algorithms, many things happened within the digital marketing strategies in 2021. This year is ended, so we decided to make significant essential changes for planning the 2022 digital marketing strategies.
YouTube Dislikes Updates
In 2021, YouTube will make the dislike count private, But the dislike button is not gone away. People can dislike the video, but the creator will only see the count of disapproval. In the interview, they said that they want to create a respectful environment where the creators can succeed without having the stress of dislike counts, to express themselves.
To reduce targeted dislike attacks & their impact on creators (esp on smaller creators), you’ll no longer see a public dislike *count* on YouTube starting today (the dislike button is staying).
This comes after lots of research, testing & consideration → https://t.co/mJWDJSSRoG
— TeamYouTube (@TeamYouTube) November 10, 2021
Facebook Becomes Meta
In October 2021, Facebook announced that it would rebrand Facebook with a new name. The parent company of Facebook, Instagram, and other more platforms will no longer be named Facebook. Now they are using the name of Facebook is META. As part of the rebrand the Facebook, meta will launch new technologies and platforms to experience the changes in the online landscape.
Announcing @Meta — the Facebook company’s new name. Meta is helping to build the metaverse, a place where we’ll play and connect in 3D. Welcome to the next chapter of social connection. pic.twitter.com/ywSJPLsCoD
— Meta (@Meta) October 28, 2021
Google Business Profiles
Google Business profile also added a few features in 2021. Firstly, they have changed the name of Google My Business is now Google Business Profiles; this effort simplifies that the Google Business profile is to claim the business on Google. Also, Business owners can claim or verify their interaction with Google maps and Google search results. The most crucial part is that business owners can’t interact with their audience on the search results page.
Now you can search for your business name to claim, verify, and update your Business Profile on Google Search and Maps — making it easier than ever to manage your business presence on Google.
Learn more → https://t.co/2Ibn3UOQJK
— Google Business Profile (@GoogleMyBiz) November 4, 2021
Google Web Stories
Google joined the latest tappable story trend that’s been a staple of social media platforms. But Google web stories may operate a little differently than the other social media stories; they will provide the best opportunity to the business and brand to create content that can stand out with Google Search. These Google stories will run on AMP technologies and show in multiple slides and engaging elements that can help users see and interact with content on mobile SERPs.
If we talk the TikTok, the reason behind to launch is for Business advertisement in mid-2020, But TikTok took off in 2021. This platform expanded its options for business partners and easily reached over a billion users globally. TikTok forum has formats to offer: brand takeovers, Branded lenses, Hashtag challenges, engaging content. With these high and different advertisement types, TikTok’s new way makes it easier to reach their audience in significantly little time.
The data shows that most of the searches are conducted via mobile devices. In 2021, Google decided to switch to mobile-first indexing. In past years Google analyzed, that website relevance to SERP is based on the usability and optimization for ranking or traffic. As of March, Google decided to use the mobile version of the website for orders. This will impact both SEO and web design, and because of this massive change, many websites drop the rank of their lack of mobile-friendly user experience.
Mobile-First Indexing at Google is becoming the default later this year. Googlebot is leaving its desktop behind, and using a phone, like most of our users. Curious to find out more? Check out our blog post! https://t.co/yfrpwLc4mX
— Google Search Central (@googlesearchc) March 5, 2020
iOS 14.5 Release
Apple’s iOS 14.5 changed the users’ way of controlling their data in 2021 with the App Tracking Transparency framework launch. All Apple devices with iOS 14.5 or later installed now require apps to ask for the user’s consent before tracking the user’s behaviour outside of the app. While iOS 14.5 will increase users’ online privacy, it also presents unique challenges for the digital marketers who use apps to collect the user behaviour data for advertisement and strategies.
In February 2021, Google Launched an algorithm update called Google Passage Ranking. This change is also called “internal algorithm change,” Meaning Google AI Understanding of context and when the content is shown in the search results. With Google Passages, Google can easily read the particular sentences, webpages, sections of content, paragraphs, long-tail keywords, and questions & Answers. This will provide a better user experience.
Last week, we shared about how we will soon identify individual passages of a web page to better understand how relevant a page is to a search. This will be a global change improving 7% of queries:https://t.co/iQoXktmSkt
In this thread, more about how it works…. pic.twitter.com/2oqdoCkt6r
— Google SearchLiaison (@searchliaison) October 20, 2020
Core Web Vitals
June 2021, Google rolled out its core web vitals, which changed the Google view and page rank. Important factors like website optimization, mobile friendliness, and SSL certificates are the most crucial ranking factors. Also, if you want to give more weight to Google, your website must have good loading speed, interactivity, and visual stability.
🔍 Google Search + Core Web Vitals = ❤️
If you’re curious about how SEO and speed play together, this is for you! @JohnMu has some tips on SEO, Core Web Vitals, and how using Search Console can improve your site’s vitals!
🔴💻 → https://t.co/DO0rgnXnt5 pic.twitter.com/1GzYvpeIkV
— Chrome Developers (@ChromiumDev) December 9, 2020
Multitask Unified Model (MUM)
Google launched MUM to solve the complex queries of users. Google’s Multitask Unified Model allows users to search for specific, tough questions and get meaningful results. Previously, the search engine prioritized the queries that may know the answers to a query and left the user to scroll down to find the exact information they were looking for. With the implementation of the MUM, users will get accurate results for their queries.
Multitask Unified Model (MUM) — our latest AI milestone — has the potential to transform how Google helps you with complex information tasks. #GoogleIO pic.twitter.com/GT7eKhKPpT
— Google (@Google) May 18, 2021
In 2021, Instagram has introduced a profile embed code feature, which allows user to add their Instagram profile to their website. But this impactful feature is only available in the U.S.
Also, one more highlight of the Instagram feature is the New Reels Replies and Instagram payback feature. With reels, you can send visual replies; This similar feature has been available on TikTok for over a year.
🎉 New Features 🎉
We’ve rolled out some pretty fun new features this week that I wanted to share with you:
– Reels Visual Replies
– Profile Embed (US only for now)
Any new features you’d like to see? Let me know! 👇🏼 pic.twitter.com/p8mvtJn4kA
— Adam Mosseri (@mosseri) December 16, 2021