{"id":10641,"date":"2022-04-16T08:06:26","date_gmt":"2022-04-16T08:06:26","guid":{"rendered":"https:\/\/wizebrains.com\/?p=10641"},"modified":"2023-02-09T08:28:29","modified_gmt":"2023-02-09T08:28:29","slug":"how-important-is-search-engine-optimization-in-digital-marketing","status":"publish","type":"post","link":"https:\/\/xpertidea.com\/how-important-is-search-engine-optimization-in-digital-marketing\/","title":{"rendered":"How Important is Search Engine Optimization in Digital Marketing?"},"content":{"rendered":"<p align=\"justify\"><span style=\"font-family: Cambria, serif;\"><span style=\"font-size: medium;\">Digital Marketing has led the modern marketing techniques.<\/span><\/span><b> <\/b><span style=\"font-family: Cambria, serif;\"><span style=\"font-size: medium;\">In this online marketing world, Search Engine Optimization or SEO acts as an effective marketing strategy to grow business via outreaching the target audience. The prime objective is to make your website accessible to customers globally. <\/span><\/span><\/p>\n<p align=\"justify\"><span style=\"font-family: Cambria, serif;\"><span style=\"font-size: medium;\"><b>What is Search Engine Optimization? <\/b><\/span><\/span><\/p>\n<p align=\"justify\"><span style=\"font-family: Cambria, serif;\"><span style=\"font-size: medium;\"><b>Search Engine Optimization<\/b><\/span><\/span><span style=\"font-family: Cambria, serif;\"><span style=\"font-size: medium;\"> (SEO) often known as web engine optimization is commonly described as the process of growing the number of users i.e. traffic to a particular website. It enhances the visibility as well as the readability of a website or a web page. <\/span><\/span><\/p>\n<p align=\"justify\"><span style=\"font-family: Cambria, serif;\"><span style=\"font-size: medium;\">SEO in online marketing has immense importance. There fall several aspects under this category such as App store optimization often known as ASO. <\/span><\/span><\/p>\n<p align=\"justify\"><span style=\"font-family: Cambria, serif;\"><span style=\"font-size: medium;\">Let us know a little more about this \u2013<\/span><\/span><\/p>\n<p align=\"justify\"><span style=\"font-family: Cambria, serif;\"><span style=\"font-size: medium;\"><b>App Store Optimization: <\/b><\/span><\/span><span style=\"font-family: Cambria, serif;\"><span style=\"font-size: medium;\">It is basically the process of improving the overall visibility of a mobile application in an app store. The major App stores widely used are the app store for IOS and Google play store for Android. <\/span><\/span><\/p>\n<p align=\"justify\"><span style=\"font-family: Cambria, serif;\"><span style=\"font-size: medium;\">However, this is very much similar to the process of <\/span><\/span><span style=\"font-family: Cambria, serif;\"><span style=\"font-size: medium;\"><b>search engine optimization<\/b><\/span><\/span><span style=\"font-family: Cambria, serif;\"><span style=\"font-size: medium;\">. The only difference is that experts do SEO for improving website ranking and ASO for increasing application ranking digitally.<\/span><\/span><\/p>\n<p align=\"justify\"><span style=\"font-family: Cambria, serif;\"><span style=\"font-size: medium;\"><b>Role of SEO in Digital Marketing <\/b><\/span><\/span><\/p>\n<ul class=\"postul\">\n<li><span style=\"font-family: Cambria, serif;\"><span style=\"font-size: medium;\">Enhance traffic to your website<\/span><\/span><\/li>\n<li><span style=\"font-family: Cambria, serif;\"><span style=\"font-size: medium;\">Grow page loading speed of the website<\/span><\/span><\/li>\n<li><span style=\"font-family: Cambria, serif;\"><span style=\"font-size: medium;\">Boost brand awareness <\/span><\/span><\/li>\n<li><span style=\"font-size: medium; font-family: Cambria, serif;\">Improve user experience via content<\/span><\/li>\n<li><span style=\"font-family: Cambria, serif;\"><span style=\"font-size: medium;\">Create inbound leads promoting sales <\/span><\/span><\/li>\n<\/ul>\n<p align=\"justify\"><span style=\"font-family: Cambria, serif;\"><span style=\"font-size: medium;\"><b>How do SEO and ASO work?<\/b><\/span><\/span><\/p>\n<p align=\"justify\"><span style=\"font-family: Cambria, serif;\"><span style=\"font-size: medium;\">Now, moving further understand that it\u2019s just the process of ranking your website or mobile application higher on Google or an app store. It is a simple process because the higher your website or app ranks, the more are the chances to target a potential audience. As a result, it will increase the total traffic on an app page or web page in the app store overall. <\/span><\/span><\/p>\n<p align=\"justify\"><span style=\"font-family: Cambria, serif;\"><span style=\"font-size: medium;\"><b>Top tips to Achieve ASO\u00a0<\/b><\/span><\/span><\/p>\n<ul class=\"postul\">\n<li><span style=\"font-family: Cambria, serif;\"><span style=\"font-size: medium;\">Check the competition in the market <\/span><\/span><\/li>\n<li><span style=\"font-family: Cambria, serif;\"><span style=\"font-size: medium;\">Decide the correct application name <\/span><\/span><\/li>\n<li><span style=\"font-family: Cambria, serif;\"><span style=\"font-size: medium;\">Use a descriptive title<\/span><\/span><\/li>\n<li><span style=\"font-family: Cambria, serif;\"><span style=\"font-size: medium;\">Writing the relevant description<\/span><\/span><\/li>\n<li><span style=\"font-family: Cambria, serif;\"><span style=\"font-size: medium;\">Including infographic images <\/span><\/span><\/li>\n<li><span style=\"font-family: Cambria, serif;\"><span style=\"font-size: medium;\">Knowing the right audience via interest <\/span><\/span><\/li>\n<li><span style=\"font-family: Cambria, serif;\"><span style=\"font-size: medium;\">Maximum use of keywords <\/span><\/span><\/li>\n<li><span style=\"font-family: Cambria, serif;\"><span style=\"font-size: medium;\">Focus on quality design<\/span><\/span><\/li>\n<li><span style=\"font-family: Cambria, serif;\"><span style=\"font-size: medium;\">Select the unique icon<\/span><\/span><\/li>\n<li><span style=\"font-family: Cambria, serif;\"><span style=\"font-size: medium;\">App listing &amp; positioning is important<\/span><\/span><\/li>\n<li><span style=\"font-family: Cambria, serif;\"><span style=\"font-size: medium;\">Increase traffic using promotions <\/span><\/span><\/li>\n<li><span style=\"font-family: Cambria, serif;\"><span style=\"font-size: medium;\">Regular updating is a must<\/span><\/span><\/li>\n<li><span style=\"font-family: Cambria, serif;\"><span style=\"font-size: medium;\">Encourage positive reviews <\/span><\/span><\/li>\n<\/ul>\n<p align=\"justify\"><span style=\"font-family: Cambria, serif;\"><span style=\"font-size: medium;\"><b>Pros of ASO \u2013<\/b><\/span><\/span><\/p>\n<ul class=\"postul\">\n<li><span style=\"font-family: Cambria, serif;\"><span style=\"font-size: medium;\">More visibility \u2013 The higher the application ranking, the more will be traffic to the app page<\/span><\/span><\/li>\n<li><span style=\"font-family: Cambria, serif;\"><span style=\"font-size: medium;\">Increase app revenue and conversion rates \u2013 Also it is helpful to achieve profit<\/span><\/span><\/li>\n<li><span style=\"font-family: Cambria, serif;\"><span style=\"font-size: medium;\">More organic downloads \u2013 The increased users will click more on the application automatically which results in more downloads<\/span><\/span><\/li>\n<li><span style=\"font-family: Cambria, serif;\"><span style=\"font-size: medium;\">Reach customers globally \u2013 It becomes easy to connect with your potential consumers worldwide. <\/span><\/span><\/li>\n<li><span style=\"font-family: Cambria, serif;\"><span style=\"font-size: medium;\">Increase app sales and search discovery. It eventually improves the website names and URLs. <\/span><\/span><\/li>\n<\/ul>\n<p align=\"justify\"><span style=\"font-family: Cambria, serif;\"><span style=\"font-size: medium;\"><b>The Bottom Line <\/b><\/span><\/span><\/p>\n<p align=\"justify\"><span style=\"font-family: Cambria, serif;\"><span style=\"font-size: medium;\">All in all, SEO has some of the most vital components in digital marketing. Experts at <\/span><\/span><a href=\"https:\/\/xpertidea.com\/\"><span style=\"font-family: Cambria, serif;\"><span style=\"font-size: medium;\"><i><b>Xpertidea IT Solutions<\/b><\/i><\/span><\/span><\/a><span style=\"font-family: Cambria, serif;\"><span style=\"font-size: medium;\"> perform different<\/span><\/span><b> <\/b><span style=\"font-family: Cambria, serif;\"><span style=\"font-size: medium;\">SEO techniques in digital marketing: On-Page SEO, Off-Page SEO, and Technical SEO to name a few. <\/span><\/span><\/p>\n<p align=\"justify\"><span style=\"font-family: Cambria, serif;\"><span style=\"font-size: medium;\">Connect with us to get on TOP!<\/span><\/span><\/p>\n<p align=\"justify\">\n","protected":false},"excerpt":{"rendered":"<p>Digital Marketing has led the modern marketing techniques. In this online marketing world, Search Engine Optimization or SEO acts as an effective marketing strategy to grow business via outreaching the target audience. The prime objective is to make your website accessible to customers globally. What is Search Engine Optimization? Search Engine Optimization (SEO) often known [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10642,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[38],"tags":[41,60,117,44,90],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Important is Search Engine Optimization in Digital Marketing? &#8902; Xpertidea<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/xpertidea.com\/how-important-is-search-engine-optimization-in-digital-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Important is Search Engine Optimization in Digital Marketing? &#8902; Xpertidea\" \/>\n<meta property=\"og:description\" content=\"Digital Marketing has led the modern marketing techniques. 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