{"id":10488,"date":"2022-04-15T07:18:35","date_gmt":"2022-04-15T07:18:35","guid":{"rendered":"https:\/\/wizebrains.com\/?p=10488"},"modified":"2022-04-21T06:31:54","modified_gmt":"2022-04-21T06:31:54","slug":"2021-recap-what-happened-in-digital-marketing-this-year","status":"publish","type":"post","link":"https:\/\/xpertidea.com\/2021-recap-what-happened-in-digital-marketing-this-year\/","title":{"rendered":"2022 Recap:- What Happened in Digital Marketing last year?"},"content":{"rendered":"<p>From the updates of Google algorithms, many things happened within the digital marketing strategies in 2021. This year is ended, so we decided to make significant essential changes for planning the 2022 digital marketing strategies.<\/p>\n<h4 class=\"spce\">YouTube Dislikes Updates<\/h4>\n<p>In 2021, YouTube will make the dislike count private, But the dislike button is not gone away. People can dislike the video, but the creator will only see the count of disapproval. In the interview, they said that they want to create a respectful environment where the creators can succeed without having the stress of dislike counts, to express themselves.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">To reduce targeted dislike attacks &amp; their impact on creators (esp on smaller creators), you\u2019ll no longer see a public dislike *count* on YouTube starting today (the dislike button is staying).<\/p>\n<p>This comes after lots of research, testing &amp; consideration \u2192 <a href=\"https:\/\/t.co\/mJWDJSSRoG\">https:\/\/t.co\/mJWDJSSRoG<\/a><\/p>\n<p>\u2014 TeamYouTube (@TeamYouTube) <a href=\"https:\/\/twitter.com\/TeamYouTube\/status\/1458482029817860096?ref_src=twsrc%5Etfw\">November 10, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h4 class=\"spce\">Facebook Becomes Meta<\/h4>\n<p>In October 2021, Facebook announced that it would rebrand Facebook with a new name. The parent company of Facebook, Instagram, and other more platforms will no longer be named Facebook. Now they are using the name of Facebook is META. As part of the rebrand the Facebook, meta will launch new technologies and platforms to experience the changes in the online landscape.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Announcing <a href=\"https:\/\/twitter.com\/Meta?ref_src=twsrc%5Etfw\">@Meta<\/a> \u2014 the Facebook company\u2019s new name. Meta is helping to build the metaverse, a place where we\u2019ll play and connect in 3D. Welcome to the next chapter of social connection. <a href=\"https:\/\/t.co\/ywSJPLsCoD\">pic.twitter.com\/ywSJPLsCoD<\/a><\/p>\n<p>\u2014 Meta (@Meta) <a href=\"https:\/\/twitter.com\/Meta\/status\/1453795115701440524?ref_src=twsrc%5Etfw\">October 28, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h4 class=\"spce\">Google Business Profiles<\/h4>\n<p>Google Business profile also added a few features in 2021. Firstly, they have changed the name of Google My Business is now Google Business Profiles; this effort simplifies that the Google Business profile is to claim the business on Google. Also, Business owners can claim or verify their interaction with Google maps and Google search results. The most crucial part is that business owners can\u2019t interact with their audience on the search results page.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Now you can search for your business name to claim, verify, and update your Business Profile on Google Search and Maps \u2014 making it easier than ever to manage your business presence on Google.<\/p>\n<p>Learn more \u2192 <a href=\"https:\/\/t.co\/2Ibn3UOQJK\">https:\/\/t.co\/2Ibn3UOQJK<\/a><\/p>\n<p>\u2014 Google Business Profile (@GoogleMyBiz) <a href=\"https:\/\/twitter.com\/GoogleMyBiz\/status\/1456271566992408582?ref_src=twsrc%5Etfw\">November 4, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h4 class=\"spce\">Google Web Stories<\/h4>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-10506 \" src=\"https:\/\/wizebrains.com\/wp-content\/uploads\/2022\/04\/web-300x200.jpg\" alt=\"web story\" width=\"472\" height=\"314\" srcset=\"https:\/\/xpertidea.com\/wp-content\/uploads\/2022\/04\/web-300x200.jpg 300w, https:\/\/xpertidea.com\/wp-content\/uploads\/2022\/04\/web.jpg 509w\" sizes=\"(max-width: 472px) 100vw, 472px\" \/><\/p>\n<p>Google joined the latest tappable story trend that\u2019s been a staple of social media platforms. But Google\u00a0<strong><a href=\"https:\/\/stories.google\/create\/\">web stories<\/a><\/strong>\u00a0may operate a little differently than the other social media stories; they will provide the best opportunity to the business and brand to create content that can stand out with Google Search. These Google stories will run on AMP technologies and show in multiple slides and engaging elements that can help users see and interact with content on mobile SERPs.<\/p>\n<h4 class=\"spce\">TikTok Advertisement<\/h4>\n<p><img decoding=\"async\" class=\"wp-image-10502 aligncenter\" src=\"https:\/\/wizebrains.com\/wp-content\/uploads\/2022\/04\/tta-300x169.jpeg\" alt=\"TikTok Advertisement\" width=\"627\" height=\"353\" srcset=\"https:\/\/xpertidea.com\/wp-content\/uploads\/2022\/04\/tta-300x169.jpeg 300w, https:\/\/xpertidea.com\/wp-content\/uploads\/2022\/04\/tta-1024x576.jpeg 1024w, https:\/\/xpertidea.com\/wp-content\/uploads\/2022\/04\/tta-768x432.jpeg 768w, https:\/\/xpertidea.com\/wp-content\/uploads\/2022\/04\/tta-1200x675.jpeg 1200w, https:\/\/xpertidea.com\/wp-content\/uploads\/2022\/04\/tta.jpeg 1300w\" sizes=\"(max-width: 627px) 100vw, 627px\" \/><\/p>\n<p>If we talk the TikTok, the reason behind to launch is for Business advertisement in mid-2020, But TikTok took off in 2021. This platform expanded its options for business partners and easily reached over a billion users globally. TikTok forum has formats to offer: brand takeovers, Branded lenses, Hashtag challenges, engaging content. With these high and different advertisement types, TikTok\u2019s new way makes it easier to reach their audience in significantly little time.<\/p>\n<h4 class=\"spce\">Mobile-First Indexing<\/h4>\n<p>The data shows that most of the searches are conducted via mobile devices. In 2021, Google decided to switch to mobile-first indexing. In past years Google analyzed, that website relevance to SERP is based on the usability and optimization for ranking or traffic. As of March, Google decided to use the mobile version of the website for orders. This will impact both SEO and web design, and because of this massive change, many websites drop the rank of their lack of mobile-friendly user experience.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Mobile-First Indexing at Google is becoming the default later this year. Googlebot is leaving its desktop behind, and using a phone, like most of our users. Curious to find out more? Check out our blog post! <a href=\"https:\/\/t.co\/yfrpwLc4mX\">https:\/\/t.co\/yfrpwLc4mX<\/a><\/p>\n<p>\u2014 Google Search Central (@googlesearchc) <a href=\"https:\/\/twitter.com\/googlesearchc\/status\/1235600905124433922?ref_src=twsrc%5Etfw\">March 5, 2020<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h4 class=\"spce\">iOS 14.5 Release<\/h3>\n<p>Apple\u2019s iOS 14.5 changed the users\u2019 way of controlling their data in 2021 with the App Tracking Transparency framework launch. All Apple devices with\u00a0<strong><a href=\"https:\/\/business.twitter.com\/en\/blog\/twitter-ios14-updates.html\">iOS 14.5<\/a><\/strong><strong>\u00a0<\/strong>or later installed now require apps to ask for the user\u2019s consent before tracking the user\u2019s behaviour outside of the app. While iOS 14.5 will increase users\u2019 online privacy, it also presents unique challenges for the digital marketers who use apps to collect the user behaviour\u00a0data for advertisement and strategies.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-10504 \" src=\"https:\/\/wizebrains.com\/wp-content\/uploads\/2022\/04\/vb-1-300x169.jpg\" alt=\"ios 14\" width=\"487\" height=\"274\" srcset=\"https:\/\/xpertidea.com\/wp-content\/uploads\/2022\/04\/vb-1-300x169.jpg 300w, https:\/\/xpertidea.com\/wp-content\/uploads\/2022\/04\/vb-1-1024x576.jpg 1024w, https:\/\/xpertidea.com\/wp-content\/uploads\/2022\/04\/vb-1-768x432.jpg 768w, https:\/\/xpertidea.com\/wp-content\/uploads\/2022\/04\/vb-1-1200x675.jpg 1200w, https:\/\/xpertidea.com\/wp-content\/uploads\/2022\/04\/vb-1.jpg 1300w\" sizes=\"(max-width: 487px) 100vw, 487px\" \/><\/p>\n<h4 class=\"spce\">Google Passages<\/h4>\n<p>In February 2021, Google Launched an algorithm update called Google Passage Ranking. This change is also called \u201cinternal algorithm change,\u201d Meaning Google AI Understanding of context and when the content is shown in the search results. With Google Passages, Google can easily read the particular sentences, webpages, sections of content, paragraphs, long-tail keywords, and questions &amp; Answers. This will provide a better user experience.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Last week, we shared about how we will soon identify individual passages of a web page to better understand how relevant a page is to a search. This will be a global change improving 7% of queries:<a href=\"https:\/\/t.co\/iQoXktmSkt\">https:\/\/t.co\/iQoXktmSkt<\/a><\/p>\n<p>In this thread, more about how it works\u2026. <a href=\"https:\/\/t.co\/2oqdoCkt6r\">pic.twitter.com\/2oqdoCkt6r<\/a><\/p>\n<p>\u2014 Google SearchLiaison (@searchliaison) <a href=\"https:\/\/twitter.com\/searchliaison\/status\/1318609604029263872?ref_src=twsrc%5Etfw\">October 20, 2020<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h4 class=\"spce\">Core Web Vitals<\/h4>\n<p>June 2021, Google rolled out its core web vitals, which changed the Google view and page rank. Important factors like website optimization, mobile friendliness, and SSL certificates are the most crucial ranking factors. Also, if you want to give more weight to Google, your website must have good loading speed, interactivity, and visual stability.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">\ud83d\udd0d Google Search + Core Web Vitals = \u2764\ufe0f<\/p>\n<p>If you&#8217;re curious about how SEO and speed play together, this is for you! <a href=\"https:\/\/twitter.com\/JohnMu?ref_src=twsrc%5Etfw\">@JohnMu<\/a> has some tips on SEO, Core Web Vitals, and how using Search Console can improve your site&#8217;s vitals!<\/p>\n<p>\ud83d\udd34\ud83d\udcbb \u2192 <a href=\"https:\/\/t.co\/DO0rgnXnt5\">https:\/\/t.co\/DO0rgnXnt5<\/a> <a href=\"https:\/\/t.co\/1GzYvpeIkV\">pic.twitter.com\/1GzYvpeIkV<\/a><\/p>\n<p>\u2014 Chrome Developers (@ChromiumDev) <a href=\"https:\/\/twitter.com\/ChromiumDev\/status\/1336752201486594048?ref_src=twsrc%5Etfw\">December 9, 2020<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h4 class=\"spce\">Multitask Unified Model (MUM)<\/h4>\n<p>Google launched MUM to solve the complex queries of users. Google\u2019s Multitask Unified Model allows users to search for specific, tough questions and get meaningful results. Previously, the search engine prioritized the queries that may know the answers to a query and left the user to scroll down to find the exact information they were looking for. With the implementation of the MUM, users will get accurate results for their queries.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Multitask Unified Model (MUM) \u2014 our latest AI milestone \u2014 has the potential to transform how Google helps you with complex information tasks. <a href=\"https:\/\/twitter.com\/hashtag\/GoogleIO?src=hash&amp;ref_src=twsrc%5Etfw\">#GoogleIO<\/a> <a href=\"https:\/\/t.co\/GT7eKhKPpT\">pic.twitter.com\/GT7eKhKPpT<\/a><\/p>\n<p>\u2014 Google (@Google) <a href=\"https:\/\/twitter.com\/Google\/status\/1394711868090978304?ref_src=twsrc%5Etfw\">May 18, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h4 class=\"spce\">Instagram Guides<\/h4>\n<p>In 2021, Instagram has introduced a profile embed code feature, which allows user to add their Instagram profile to their website. But this impactful feature is only available in the U.S.<\/p>\n<p>Also, one more highlight of the Instagram feature is the New Reels Replies and Instagram payback feature. With reels, you can send visual replies; This similar feature has been available on TikTok for over a year.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">\ud83c\udf89 New Features \ud83c\udf89<\/p>\n<p>We\u2019ve rolled out some pretty fun new features this week that I wanted to share with you:<br \/>\n&#8211; <a href=\"https:\/\/twitter.com\/hashtag\/IGPlayback?src=hash&amp;ref_src=twsrc%5Etfw\">#IGPlayback<\/a><br \/>\n&#8211; Reels Visual Replies<br \/>\n&#8211; Profile Embed (US only for now)<\/p>\n<p>Any new features you\u2019d like to see? Let me know! \ud83d\udc47\ud83c\udffc <a href=\"https:\/\/t.co\/p8mvtJn4kA\">pic.twitter.com\/p8mvtJn4kA<\/a><\/p>\n<p>\u2014 Adam Mosseri (@mosseri) <a href=\"https:\/\/twitter.com\/mosseri\/status\/1471552033912098818?ref_src=twsrc%5Etfw\">December 16, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>From the updates of Google algorithms, many things happened within the digital marketing strategies in 2021. This year is ended, so we decided to make significant essential changes for planning the 2022 digital marketing strategies. YouTube Dislikes Updates In 2021, YouTube will make the dislike count private, But the dislike button is not gone away. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10500,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[38],"tags":[41,116,115,93,47],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2022 Recap:- What Happened in Digital Marketing last year? &#8902; Xpertidea<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/xpertidea.com\/2021-recap-what-happened-in-digital-marketing-this-year\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2022 Recap:- What Happened in Digital Marketing last year? &#8902; Xpertidea\" \/>\n<meta property=\"og:description\" content=\"From the updates of Google algorithms, many things happened within the digital marketing strategies in 2021. 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