Trying to drive organic traffic to your site but not able to go through it?

Learn here how user intent can help you drive more qualified leads.

Breaking it Down – Let’s Begin

Content plays an important role in meeting the user’s needs. To drive conversions, you first of all need to know what your leads are actually searching for.

There are four common types of user intent, discussed below:

• Informational
• Commercial
• Navigational
• Transactional

Optimizing For Intent: How Your Page Will Rank There?

With a clear understanding of the different types of intent, now you should focus on optimizing for intent. When you get a set of target keywords, the first thing is, “Should these be ranking in search results?”

Before you optimize your pages for specific keywords and themes, you need to first optimize them for intent. Now, many of you must be thinking that how would be implementing this strategy would help.

Let’s discuss some of its benefits of it.

Why is Search Intent so Important?

Well, there are many advantages if you follow this strategy for your business and surely you’ll find positive results.

• Improved customer experience
• Leverage data to make informed, data-driven content updates
• Improve time on site & conversion rates

Well, this is the easiest way to find the perspective of your customers. By researching user intent, you can answer their questions and deliver them what they demand.

Person intent is an essential part of a profitable SEO and content material technique. One thing that you need to keep in mind is an incredibly effective and critical SEO strategy.

Talking about the content to create for user intent includes several vital aspects:

• Top of the Funnel
• Middle of the Funnel
• Bottom of the Funnel

There is no denying that Search Engine Optimization has the potential to make a huge impact on your company’s most important goals, such as increasing your leads and sales. Now, we shall see the unfailing benefits of user intent supporting greater lead generation. Furthermore, notice how SEO would help to get better results.

• SEO targets quality traffic with an inbound marketing strategy
• Need not pay additional for ads in SEO
• Gets more clicks than PPC
• Efficiency in distributing content to potential customers
• Stay ahead of the competition

Wrapping Up

Experts at Xpertidea IT Solutions share how they leverage user intent to drive more qualified and high-converting leads. An effective and engaging content address is one thing that user intent demands. The main objective a user has when typing a query into a search engine. So, connect with us to learn more.

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What is Search Engine Optimization?

Search Engine Optimization (SEO) often known as web engine optimization is commonly described as the process of growing the number of users i.e. traffic to a particular website. It enhances the visibility as well as the readability of a website or a web page.

SEO in online marketing has immense importance. There fall several aspects under this category such as App store optimization often known as ASO.

Let us know a little more about this –

App Store Optimization: It is basically the process of improving the overall visibility of a mobile application in an app store. The major App stores widely used are the app store for IOS and Google play store for Android.

However, this is very much similar to the process of search engine optimization. The only difference is that experts do SEO for improving website ranking and ASO for increasing application ranking digitally.

Role of SEO in Digital Marketing

• Enhance traffic to your website
• Grow page loading speed of the website
• Boost brand awareness
• Improve user experience via content
• Create inbound leads promoting sales

How do SEO and ASO work?

Now, moving further understand that it’s just the process of ranking your website or mobile application higher on Google or an app store. It is a simple process because the higher your website or app ranks, the more are the chances to target a potential audience. As a result, it will increase the total traffic on an app page or web page in the app store overall.

Top tips to Achieve ASO 

• Check the competition in the market
• Decide the correct application name
• Use a descriptive title
• Writing the relevant description
• Including infographic images
• Knowing the right audience via interest
• Maximum use of keywords
• Focus on quality design
• Select the unique icon
• App listing & positioning is important
• Increase traffic using promotions
• Regular updating is a must
• Encourage positive reviews

Pros of ASO –

• More visibility – The higher the application ranking, the more will be traffic to the app page
• Increase app revenue and conversion rates – Also it is helpful to achieve profit
• More organic downloads – The increased users will click more on the application automatically which results in more downloads
• Reach customers globally – It becomes easy to connect with your potential consumers worldwide.
• Increase app sales and search discovery. It eventually improves the website names and URLs.

The Bottom Line

All in all, SEO has some of the most vital components in digital marketing. Experts at Xpertidea IT Solutions perform different SEO techniques in digital marketing: On-Page SEO, Off-Page SEO, and Technical SEO to name a few.

Connect with us to get on TOP!

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