Choosing a Web Design Tool

Website designing has two main ways:- First is using a desktop app and secondly using a website builder. You can choose any method, which should rely on your team size, your budget, the type of site you wish to build and its technical requirements.

• Desktop Apps:- Desktop apps require designers to create their design and send it to a development team, who can convert it into a design code. The most popular desktop apps for website designing are photoshop and sketch.
• Website Builders:- Nowadays, there are many website builders on the market. Before using a website builder website, firstly do research on it, experiment on trials and consider which platform best fits for website’s needs.

Web Design Elements

While designing a website, it’s essential to consider both the website’s visibility and functionality. These elements will increase the website’s performance and usability. Website performance is based on ranking, speed, searchability and ability to capture the audience. Website usability includes such as ease to navigate, images, graphics content, and colour scheme.

Visual Elements

Here’s a quick overview, that must be considered while website designing.

• Fonts:- Choose a font that compliments your website design. Font should be paired with your colour scheme, images, and graphics and give strength to your website design.
• Colour:- Colors are the most essential elements when designing a website. Most importantly, always keep in mind there are many misconceptions about the psychology of colour. While website development focuses on the colour that compliments and gives the message you want to convey to your audience.
• Content:- For a website, it’s essential to have expert content writers and designers, who can work together and build attractive designs with balanced elements. Also, if you focus on using text blocks, that will definitely compliment the graphics and images.
• Shapes:- Using Graphic elements in website development can help integrate text and images. This will help the website’s overall appearance. Because combining beautiful colours and images can help to catch the direct attention of visitors to the website.
• Icons & Images:- Attractive designs can communicate a lot of information in a few seconds. This can be possible if we choose powerful images and icons. Choosing relevant images and icons will strengthen your website

Functional Elements

These functional elements are imperative to consider while website development. A website that functions properly is essential for high ranking on SERP and gives the best experience to users.

• Site Structure:- A website structure plays a crucial role in both user experience and SEO. Users should be easily navigated through the website without issues. Poor navigation can lead to a bad user experience (UX)and website ranking (SEO).
• Website Speed:- No one in this world like a slow website. Having a wait of more than a few seconds for a page to load can deter a visitor from remaining or returning to your website. Make sure your website loads quickly.
• Animation:- There are tons of animation techniques, that can help you get visitors’ attention and interact with your website. For beginners in web development, we recommend keeping your website animation simple.
• user-interaction:- Website visitors have many ways to interact with your website. The best website simplifies a few interactions like making sure all forms are mobile-friendly, avoiding pop-ups, and Never autoplay videos.

Types of Website Design:-Adaptive and Responsive

There are many pros and cons of an adaptive and responsive website that will help you determine which will work best for your website development. You definitely came across the multiple different website designs. Moreover, we are in a mobile-centric world, there are only two website styles: Adaptive and Responsive

Adaptive Website

An adaptive website can be split into two categories, it will be based on the size that needs to be displayed. Adaptive websites based on device type and knowing what version of the site to display on the device is trying to reach it.(i.e. desktop, mobile,tablet)

Furthermore, instead of using “user-agent” website can have 1080px, 768px and 480px width version. This will more flexible while designing a website and good viewing experience when the website will adapt based on screen width.

Responsive Website

A responsive website is which response to the device it’s being viewed on. responsive website development allows you to create a website that reacts dynamically. When a user clicks on website links from a desktop, mobile or tablet, the website quickly responds to being viewed and provides the best experience for that device. The main reason to choose a responsive website, it will deliver on its objectives- SERP, usability, content and conversion optimisation.

In addition, it’s important if website developers include both features adaptive and responsive. That will allow your content to act responsively even though the website itself is still adaptive

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Trying to drive organic traffic to your site but not able to go through it?

Learn here how user intent can help you drive more qualified leads.

Breaking it Down – Let’s Begin

Content plays an important role in meeting the user’s needs. To drive conversions, you first of all need to know what your leads are actually searching for.

There are four common types of user intent, discussed below:

• Informational
• Commercial
• Navigational
• Transactional

Optimizing For Intent: How Your Page Will Rank There?

With a clear understanding of the different types of intent, now you should focus on optimizing for intent. When you get a set of target keywords, the first thing is, “Should these be ranking in search results?”

Before you optimize your pages for specific keywords and themes, you need to first optimize them for intent. Now, many of you must be thinking that how would be implementing this strategy would help.

Let’s discuss some of its benefits of it.

Why is Search Intent so Important?

Well, there are many advantages if you follow this strategy for your business and surely you’ll find positive results.

• Improved customer experience
• Leverage data to make informed, data-driven content updates
• Improve time on site & conversion rates

Well, this is the easiest way to find the perspective of your customers. By researching user intent, you can answer their questions and deliver them what they demand.

Person intent is an essential part of a profitable SEO and content material technique. One thing that you need to keep in mind is an incredibly effective and critical SEO strategy.

Talking about the content to create for user intent includes several vital aspects:

• Top of the Funnel
• Middle of the Funnel
• Bottom of the Funnel

There is no denying that Search Engine Optimization has the potential to make a huge impact on your company’s most important goals, such as increasing your leads and sales. Now, we shall see the unfailing benefits of user intent supporting greater lead generation. Furthermore, notice how SEO would help to get better results.

• SEO targets quality traffic with an inbound marketing strategy
• Need not pay additional for ads in SEO
• Gets more clicks than PPC
• Efficiency in distributing content to potential customers
• Stay ahead of the competition

Wrapping Up

Experts at Xpertidea IT Solutions share how they leverage user intent to drive more qualified and high-converting leads. An effective and engaging content address is one thing that user intent demands. The main objective a user has when typing a query into a search engine. So, connect with us to learn more.

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However, the companies require increased traffic on their website without any delays. It has given rise to paid traffic by using ads. These ads can be Google ads, or Facebook ads, most commonly known as PPC (Pay per click).

With the increased traffic, more people will come to know about your business visibility online. Here we are focusing more on the paid traffic system and not the organic one.

What is Paid Traffic?

Paid traffic marketing differs from the organic method of ranking your website. Using paid ads customers or users visit your website by clicking on ads or so-called paid marketing ad campaigns. Here, money is involved and it is a game of numbers. The more the merrier, the more cost is involved, thus getting more leads coming your way.

The paid traffic method is also a part of Digital marketing and it helps the website rank. This method is much faster in generating leads as compared to organic SEO techniques.

Now you may have a query in your mind,

“How to pay for the ads and run the campaigns?”

OR

“What are the steps involved which help me to get better conversion rates?”

Steps To Attract Leads For Better Conversion With Paid Ads

Let us know more about how paid traffic can attract leads for better conversion. Some of the steps are to be followed which can give you better results.

1. 1. Usage of Keywords

We all know how keywords play a role in ranking a website or a web page. Playing with the keyword can make or mar your search for a website. Using paid ads the keywords are monetized to get a higher reach. As the user searches for a keyword, it syncs with the same and shows the content of your website or a specific page as targeted.

Using the right keywords will enable a higher search and also your website will be shown in the top results. So, mind the usage of the right keywords to attract paid traffic.

1. 2. Mind the CTA

Using a paid marketing campaign, the CTA or say a call to action is the main focus. It is one of the essential parts that can tell the user or customer to act upon. The first step lets the customers reach your website by clicking the paid ads. The second step is all about a call to action that does the conversion. It bridges the gap between a visitor to a potential customer.

Do make use of call-to-action features in your paid ads such as “Shop Now“, “Buy Now” or “Sale is ON, buy before the stock lasts“, etc.

1. 1. Design a Landing Page

You have a website and that’s a good thing. However, a perfectly designed landing page can do wonders for your business. The main motive here is to direct the paid ad traffic to your landing page. It is the page where your visitor will land on and see your website. After reaching there the visitor will no longer be a visitor, but a potential customer. He or she will browse your website or landing page for specific product deals or services offered.

It is the game changer where your generated lead turns into a conversion when the customer clicks on BUY NOW button. So, more the efficient is the landing page, the better the will be conversion rates.

1. 1. Consider your Budget

We are talking about PPC services i.e. Pay per click – a form of paid advertising to grab the traffic. So, you need to consider your budget before going further with the ad campaigns. Based on the budget you will be able to plan the conversions as well as keep a limit on the money spent.

Further, the budget also helps in determining how efficient your campaign is. Based on your experience you can reduce or increase the limit for the budget.

The Bottom Line

Digital marketing has given us a boon and for the business owners, it is a blessing. From organic techniques to paid ad campaign methods you can easily tap the target audience.

Xpertidea IT Solutions Pvt. Ltd. is a digital marketing or PPC company in Chandigarh offering the best solutions. Do get in touch with us as we provide the best guidance that is pivotal for your advertising campaigns. Go ahead and make your brand grow with us.

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