The web world keeps on evolving from time to time. The end goal of businesses is to provide an immersive web experience to their users. Are you thinking of creative layouts and conversational interfaces? Well, you will be surprised to know that there is much more to it.
Excited? Let’s dive in and learn more!
WEB DESIGN AND DEVELOPMENT TRENDS TO DOMINATE THE WEB INDUSTRY
It’s time to start planning and seize some exciting opportunities for the future. With the rise in AI, there are unique add-ons that give a rich look to your website.
Here is a list of web design and development trends that help build better web experiences that stand out and catch users’ attention in an always-connected world.
PROGRESSIVE WEB APPS – THE HOTTEST TREND
Progressive Web Apps, commonly known as PWAs, are similar to mobile apps. They offer a user-friendly web experience with a high level of functionality.
The PWA apps work on the browser and ensure better user engagement in comparison to simple websites. It enables the website to load even when there is no network and syncs in the background, offering a fantastic user experience.
So, if you want to provide better conversion rates and improved functionality, then Progressive Web Apps should be on the top of your list.
VISUALS ARE ALWAYS APPEALING
Photos and videos make a pleasant reading experience. Visuals are pleasing and grab the user’s attention. It helps in getting better responses as compelling photos and videos sell your message more efficiently.
Make sure that the visuals added must convey something valuable to the users.
MATERIAL DESIGN – A GAME-CHANGER
Material design features shadows, motions, and white space to provide an appealing look and feel to the website. Google officially launched this concept to build quality digital experiences for the web, iOS, Android, and Flutter.
The material design undergoes a minimalistic design look and makes use of shadows to bring an amplified appearance.
ILLUSTRATIONS – A POWERFUL TOOL
Illustrations are gaining an edge in marketing as well as product designs. The custom illustrations combined with animations give a rich look to the website.
Illustrations are worthy as they can also be used to showcase the products to audiences.
BOLD COLORS – A BIG THING
An online world is getting full of colours. Yes! Bold colours are becoming a big thing that is attracting more audiences.
The designers focus on vibrant and bold colours that are pleasing to diverse audiences, including those with visual disabilities.
AI – A WIN-WIN
Artificial Intelligence has been stealing the spotlight for years. We can see the power of Chatbots and AI, where the users enjoy smart interactions. Technology is evolving, giving users a seamless digital experience.
AI-powered chatbots are getting more intelligent and smarter. It enhances user experience by taking customer queries and smartly providing them with a personalized experience. It also reduces the costs of hiring human customer support. Isn’t it cool?
SINGLE PAGE WEBSITES – A POPULAR TREND
Do you think that users explore whole website pages opening one after the other?
Well, it is expected that websites with several sub-categories are never fully expired.
A single web page website is a smart digitalization in the mobile and web world these days. The less complicated navigation and seamless functionality on a single page enhance the user experience and cut the design costs.
BOTTOM LINE
With the rapid increase in technology, there is always something new on the plate! The only thing is you have to stay updated to take an edge over the competitors and overcome business challenges. Curate a well-detailed action plan to ensure seamless functionality and hop on these web design and development trends.