It can answer almost every question that you have in your mind. There is a possibility that the answer may not be completely correct; however, the good news is that you will probably get a positive answer. The number of ChatGPT users has skyrocketed since the time of its launch and the users are growing with the passing of each day.

Everyone is looking for how to use ChatGPT so that they can make their job easier than ever. If you too, are looking for how to use ChatGPT, there is no need to worry anymore, just read this post, which holds the answer. You can chat with ChatGPT just like it is a human and the answers you get in return will look more like from a human than a machine. Let’s discuss the top ways that you can use ChatGPT to take the maximum out of it.

1. To Answers Questions

The best way to use ChatGPT is to ask it questions and you will surely get answers to almost every question. ChatGPT has the ability to answer questions related to general knowledge, mathematics, programming, or a particular step. However, the question needs to be concise; otherwise, the answer will not be according to your expectation.

You should avoid open-end questions because you will ambiguous responses in return. Try to stay specific and make it clear to ChatGPT to understand your query because the more specific your query will be, the more specific the answer you will get in return.

2. To Generate Text

ChatGPT can be used to generate text such as an article, or essay or to prepare a report on something. However, you need to provide the chatbot with a topic or prompt and based on the topic, it will generate a relevant and coherent text.

One thing that you need to take care of is to not blindly trust the text, rather figure out whether the text meets your needs and use the text only if it is relevant and fits into your needs; otherwise, leave it. Keep in mind that ChatGPT can generate high-quality text, but it may not produce the text you are looking for. So always review the text and make changes (if required) and proceed further.

3. To Summarize the Text

Sometimes, you have a long article or a document and you read it many times to understand it completely. However, after so many readings, you still find it difficult to understand the article or document and to deal with this situation, you can turn to ChatGPT, which will help you summarize the article or document in a condensed version.

Before passing the condensed version, it is important to carefully go through it and ensure the new version included the main points.

4. Language Translation

Reading the text in a different language and understanding it is a difficult thing and ChatGPT makes this easier than ever. It can be used for language translation. The good news is that ChatGPT supports all the major languages including English, Spanish, German, Chinese, French, Hindi, and Punjabi.

To translate a language, you need to input the phrase and get the translated text in the language you need it to be. Don’t trust the text blindly and carefully check the accuracy of the text according to your requirement.

Artificial Intelligence tools such as ChatGPT are taking the world by storm and making life easier for people in handling a wide variety of tasks. This post lists the top ways that you can use ChatGPT to take the best out of it.

The post How to Take the Best Out of OpenAI’s ChatGPT? appeared first on Xpertidea.

You can paint a picture of your brand in your customers’ minds by using the same tone in search engine ads and emails and choosing the same photo on your website on your brand’s billboards. Search engine optimization helps in taking your brand in front of your potential customers and they are likely to build a positive image of your brand if your brand gets found on the first attempt.

Maybe they will find your business’s website; however, visiting your website is not enough for them and they go beyond to find more objective feedback. Here, online reputation management proves worthy, and just in case, you don’t know what is it, then the answer is that it is the process of shaping and controlling the narrative of your brand online.

Search engine optimization is an important step to consider in the process of online reputation management. Let’s discuss online reputation management in SEO.

Online Reputation Management in SEO

Reputation management in SEO is nothing but it is about ensuring wherever your brand gets searched in the search engine results pages (SERP), visitors are likely to take away a positive message about it. In other words, it means that your brand influences the front page of the SERPs and the blogs and articles get pushed into Discover feeds and news results.

Role of Reputation Management in SEO

Online reputation management (ORM) has an important role to play in SEO as a website with a good ranking but with a negative perception is of no worth to the business owner. The website will struggle to get clicks and if there are clicks, the same will not convert into leads.

If you are doing the SEO for your website yourself, you must stay aware of how your brand is perceived. Ensure that there will be only positive sentiments about your brand because negative sentiments will not bring a good call to action to your brand. You need to realize that organic traffic that doesn’t convert is not valuable. However, when we talk about online reputation, which has an important role to play and conversions are dependent on it to a great extent.

When it is about researching a product or service, the same starts with an online search and there are likely chances that when one performs a search about your business, one or two website links will feature in the search results. Along with your website links, there are other links that may or may not say something in your business’s favor. Read more here about Will Artificial Intelligence Be Able to Replace Content Writers?

The post A Detailed Guide on SEO and ORM appeared first on Xpertidea.

Most people after the introduction of the ChatGPT tool think that tools like these will replace Copywriters and Content Writers. However, there is nothing like this because tools like ChatGPT are programmed and there is no human involved in answering the questions you ask these tools. These tools don’t have emotions which is not the case with copywriters and content writers. Before going any further, we first need to know about artificial intelligence.

What is Artificial Intelligence?

Artificial Intelligence is nothing but the ability to simulate human intelligence using machines. It is a technology developed to bridge the human-machine gap by mapping out and mimicking cognitive tasks such as learning and problem-solving. It goes beyond the previously developed tools and seeks to understand how humans think instead of just following commands.

Will AI Replace Copywriters or Content Writers?

The answer is simply no, as AI can’t do what real copywriters or content writers can do. AI can help but can’t replace good copywriters as technology doesn’t have emotions and empathy, the two core requirements that make a good copy.

Here are some good reasons why AI can’t replace real copywriters or content writers.

AI Can’t Understand Emotions

As discussed, artificial intelligence doesn’t have emotions so you can make humans tick. To create a copy that makes one to take an action, one needs to put emotions in the copy. A copy that is only factual and bland may not prove enough to connect people emotionally to your copy.

AI Can’t Check Facts

When it is about checking facts, AI can’t match humans as humans do a lot of things ranging from crowd-sourcing, researching, and fact-checking to make sure that the content provided is true. It is not the case with AI which can only refer to the research and articles that real copywriters or content writers have already done.

AI Doesn’t Have Empathy

It may already be discussed that AI doesn’t have empathy so you can expect it to think like humans and understand what other people are thinking. Even though it is smarter than humans but when it comes to understanding others’ feelings, it can’t just do that.

AI Doesn’t Understand Business Objectives

Artificial intelligence is developed by humans but when it comes to understanding business objectives and how to achieve those, AI lacks behind. The content it provides doesn’t have an objective in it and you don’t know where the content will take your business.

Conclusion: The conclusion is that AI can’t match good writers and they will stay there and that’s why can’t depend on AI when it is about copywriting or content writing. So, what are you waiting for? Contact Xpertidea IT Solutions for content writing services. Read more here about 5 Benefits of Outsourcing Digital Marketing Services.

The post Will Artificial Intelligence Be Able to Replace Content Writers? appeared first on Xpertidea.

The post Top Benefits of Enrolling in Digital Marketing Course at Xpertidea appeared first on Xpertidea.

Now the question is what makes a brand familiar is its presence in the online world. Smart digital marketing tactics are required to make your brand familiar. Before we move further, let’s discuss digital marketing.

What is Digital Marketing?

Digital marketing is a broad term that includes promotion, advertising, and doing anything to strengthen the online presence of a business through digital platforms.

Why is Digital Marketing Important?

• Visibility on Search Engines

An online presence is a must for every business, and search engine optimization (SEO) makes your business visible online. You will get hundreds of results when you search for a product or service on a search engine. But you don’t visit each and every single web link and trust the top five or ten search results.

Search engine optimization is a digital marketing strategy that you can use to bring your business among the top five search results and get more sales.

• Website Traffic

When you do offline marketing for your business, you don’t know how people behave with your brand. However, this is not the case with online marketing as you can track everything like you can view how many people viewed your website. The stats help in planning better strategies to attract more and more customers.

• Content Performance

Online marketing helps you track your content’s performance. I will explain it through an example, suppose you have distributed pamphlets to market your business. You don’t know how many people read those pamphlets. However, when you post the same pamphlet on your website, you can know how many people clicked the pamphlet, so you get to know your content’s performance.

Conclusion: The given post provides you with information on digital marketing and lists points why digital marketing is important. You can contact Xpertidea IT Solutions.

The post Digital Marketing – Get Recognition for Your Business appeared first on Xpertidea.

YouTube believes that hiding the dislikes from the video, will encourage the video creators and prevent them from receiving harassment and dislike bombarding.

There are few groups on the YouTube platform, who seeking help because they receive a lot of harassment. They claim that they are new to the YouTube channel, so automatically in the beginning they will receive more dislikes than popular YouTuber’s.

The decision of removing dislikes from YouTube is not a surprise, however, it was already announced in March 2020. But the results are showing now and creators not receiving any harassment and dislike bombardment.

YouTube is not the only website, who hides the dislikes. There are a lot of websites, which don’t have a dislike button at all. For instance, Twitter, Instagram doesn’t have a dislike option.

When we talk about YouTube videos or particular helpful guides, then it can take a while. It depends upon the user needs, dislikes will help users to decide, whether this video is worth spending their time on or not.

Moreover, the YouTube research team has announced that, whether a video has a huge number of dislikes or not, it doesn’t matter. The user will watch the video if it has information regarding your query.

YouTube experiment to protect creators from hiding dislikes

YouTube has already announced its experiments with hiding the dislikes counts, for creators well being, dislikes becoming the reason for downvoting videos from channels.

This experiment implementation was discussed previously because it’s precise to the other experiments like Instagram.

In YouTube current status, both likes and dislikes will be displayed on individual YouTube Studio pages, But the likes will be displayed to anyone on videos.

YouTube statement is, dislikes impact the negative effects on YouTube creators well-being. Because, if people notice the dislikes count, then they automatically build the mindset that this video is not that enough for their queries.

And, without opening that video, they straight go to the next one. So basically, small video creators will motivate to make enough people subscribe and like the videos.

YouTube Video Creators Feedback depends upon likes and dislikes, But much like purposefully giving a game a bad review on steam, It’s easy to turn what could be a useful feature into another way for abuse.

When YouTube announced that dislikes addressing many problems, then they build three strategies. 

• Hiding the count of Both likes & dislikes
• Adding more friction to disliking the video by requiring more interaction.
• Remove the options of like & dislikes

Conclusion

So, based on this experiment, YouTube is making dislikes private, but still, the audience can hit the dislike button in order to share their feedback with the creators. Only creators will see the dislike counts in their personal metrics. Kudos to YouTube who taking such a huge step in building an inclusive and respectful environment.

The post Is YouTube Won’t let you Dislike the videos Anymore? appeared first on Xpertidea.

If the thought of outsourcing digital marketing services ever crossed your mind, then it is the best solution to uplift burden from your shoulders. You will have time to pay attention to other essential aspects of growing the business. 

Here are the five benefits you will gain from outsourcing digital marketing services.

• Cost Efficient

Hiring an in-house of digital marketing expert is expensive. Apart from providing the employees with a monthly salary, you will also share profits and bear the utility bills of the office. 

On the other hand, outsourcing a digital marketing company in India is cost-efficient. All you have to do is to pay the service charge. You will not have to deal with staff expenses. You can further invest the savings for the growth of your business.

• Team Of Experts for Guidance

You will have a whole team of digital marketing experts working for you, who will do the research, create, and implement the strategies.

So, instead of having per employee on your payroll, you will have a whole bunch of experts that will provide you with results and are way more affordable.

• Focus on Your Business Better

Digital marketing requires a team of experts and various skills set to ensure that the business is being promoted well. If you spend all your time in digital marketing, you may overlook other important aspects of business, like providing quality services to customers.

Instead, leave marketing stress to Xpertidea IT Solutions, the best digital marketing company in India. You can be rest assured that you get the best results.

• Stay Updated Latest Industry Trends

Technology is growing and changing at a fast pace. Digital marketing agencies are constantly working on learning new techniques and strategies. It is fair to say they keep up with the ever-changing and growing digital marketing arena.

With industry connections like these, it’s easy to get help when a big and significant change is about to occur in the industry.

• Ensure Return on Investment

When you have hired a digital marketing agency, you can be assured that your funds are invested in the right place. Since the digital marketing expert focuses on leads, they will undoubtedly spend time making sure you get the results you paid for. This helps you save money & time while growing your business with experts.

When hiring a digital marketing agency, you must make the right choice. You do not want to waste your money by investing in the wrong people. So, choose Xpertidea IT Solutions, the digital marketing expert with a proven track record of success.

The post 5 Benefits of Outsourcing Digital Marketing Services appeared first on Xpertidea.

Before we get into the details, we must understand what digital marketing means to people. Digital Marketing is the process of using the internet and electronic devices to connect with the audience worldwide. It helps the company in expanding its horizon and improving its business.

What is a Digital Marketing Strategy?

Every business needs an online presence to let people know about their services and products. There are several ways a company can make itself seen in the market.

A digital marketing strategy includes how a person can advertise their product. The process involves planning the promotion and using different formats to promote. Let’s look at how we can make our digital marketing strategy successful.

Different Methods of effective Digital Marketing Strategies:

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is an all-time best strategy for digital marketing. Under SEO, the developers use keywords related to your business to target the ideal audience. Search Engine Optimization plays a crucial role in improving your business. A perfect combination of terms and keywords can help you rank your website on the first page of Google.

Social Media Marketing (SMM)

Social media marketing is one of the best ways to increase your reach among different people. You can use social media platforms like Instagram, Facebook, Twitter, etc., to run ads for your services.

Social media is an essential tool for building trust among people. Adding a human touch, such as including videos of your work culture, can help you improve your credibility among people.

PPC (Pay Per Click)

While SEO is the best way to get your website ranked, there have to be some additional efforts. The rankings through keywords are influential but using them for earning higher rankings takes a lot of time. PPC works by running an ad for the business, and the company pays for the clicks that lead people to the website.

PPC is a more effective way of generating traffic for the website; along with this, it helps close the gap that arises. It is also researched that people who visit the website through the ads are more likely to buy the product.

Influencer Marketing

Another form of marketing that has picked up pace in the past few years is influencer marketing. The brand or company reaches out to content creators or celebrities for branded marketing and offers in this sort of marketing.

Branded content has helped the companies earn many followers and sales. People follow their favourite creators or celebrities, and the psychology to live their lives like them leads to buying things they see them using.

Conclusion

There are several other ways brands take advantage of electronic media for social media marketing. These are some of the most common and practical strategies to help you promote your brand or product.

The post Best Ways to Make a successful Digital Marketing Strategy appeared first on Xpertidea.

Trying to drive organic traffic to your site but not able to go through it?

Learn here how user intent can help you drive more qualified leads.

Breaking it Down – Let’s Begin

Content plays an important role in meeting the user’s needs. To drive conversions, you first of all need to know what your leads are actually searching for.

There are four common types of user intent, discussed below:

• Informational
• Commercial
• Navigational
• Transactional

Optimizing For Intent: How Your Page Will Rank There?

With a clear understanding of the different types of intent, now you should focus on optimizing for intent. When you get a set of target keywords, the first thing is, “Should these be ranking in search results?”

Before you optimize your pages for specific keywords and themes, you need to first optimize them for intent. Now, many of you must be thinking that how would be implementing this strategy would help.

Let’s discuss some of its benefits of it.

Why is Search Intent so Important?

Well, there are many advantages if you follow this strategy for your business and surely you’ll find positive results.

• Improved customer experience
• Leverage data to make informed, data-driven content updates
• Improve time on site & conversion rates

Well, this is the easiest way to find the perspective of your customers. By researching user intent, you can answer their questions and deliver them what they demand.

Person intent is an essential part of a profitable SEO and content material technique. One thing that you need to keep in mind is an incredibly effective and critical SEO strategy.

Talking about the content to create for user intent includes several vital aspects:

• Top of the Funnel
• Middle of the Funnel
• Bottom of the Funnel

There is no denying that Search Engine Optimization has the potential to make a huge impact on your company’s most important goals, such as increasing your leads and sales. Now, we shall see the unfailing benefits of user intent supporting greater lead generation. Furthermore, notice how SEO would help to get better results.

• SEO targets quality traffic with an inbound marketing strategy
• Need not pay additional for ads in SEO
• Gets more clicks than PPC
• Efficiency in distributing content to potential customers
• Stay ahead of the competition

Wrapping Up

Experts at Xpertidea IT Solutions share how they leverage user intent to drive more qualified and high-converting leads. An effective and engaging content address is one thing that user intent demands. The main objective a user has when typing a query into a search engine. So, connect with us to learn more.

Did you like this blog? Let us know your opinion!

Share your views with us and follow us for more interesting updates!

The post Powerful Ways SEO User Intent Can Drive Higher Lead Quality appeared first on Xpertidea.

However, the companies require increased traffic on their website without any delays. It has given rise to paid traffic by using ads. These ads can be Google ads, or Facebook ads, most commonly known as PPC (Pay per click).

With the increased traffic, more people will come to know about your business visibility online. Here we are focusing more on the paid traffic system and not the organic one.

What is Paid Traffic?

Paid traffic marketing differs from the organic method of ranking your website. Using paid ads customers or users visit your website by clicking on ads or so-called paid marketing ad campaigns. Here, money is involved and it is a game of numbers. The more the merrier, the more cost is involved, thus getting more leads coming your way.

The paid traffic method is also a part of Digital marketing and it helps the website rank. This method is much faster in generating leads as compared to organic SEO techniques.

Now you may have a query in your mind,

“How to pay for the ads and run the campaigns?”

OR

“What are the steps involved which help me to get better conversion rates?”

Steps To Attract Leads For Better Conversion With Paid Ads

Let us know more about how paid traffic can attract leads for better conversion. Some of the steps are to be followed which can give you better results.

1. 1. Usage of Keywords

We all know how keywords play a role in ranking a website or a web page. Playing with the keyword can make or mar your search for a website. Using paid ads the keywords are monetized to get a higher reach. As the user searches for a keyword, it syncs with the same and shows the content of your website or a specific page as targeted.

Using the right keywords will enable a higher search and also your website will be shown in the top results. So, mind the usage of the right keywords to attract paid traffic.

1. 2. Mind the CTA

Using a paid marketing campaign, the CTA or say a call to action is the main focus. It is one of the essential parts that can tell the user or customer to act upon. The first step lets the customers reach your website by clicking the paid ads. The second step is all about a call to action that does the conversion. It bridges the gap between a visitor to a potential customer.

Do make use of call-to-action features in your paid ads such as “Shop Now“, “Buy Now” or “Sale is ON, buy before the stock lasts“, etc.

1. 1. Design a Landing Page

You have a website and that’s a good thing. However, a perfectly designed landing page can do wonders for your business. The main motive here is to direct the paid ad traffic to your landing page. It is the page where your visitor will land on and see your website. After reaching there the visitor will no longer be a visitor, but a potential customer. He or she will browse your website or landing page for specific product deals or services offered.

It is the game changer where your generated lead turns into a conversion when the customer clicks on BUY NOW button. So, more the efficient is the landing page, the better the will be conversion rates.

1. 1. Consider your Budget

We are talking about PPC services i.e. Pay per click – a form of paid advertising to grab the traffic. So, you need to consider your budget before going further with the ad campaigns. Based on the budget you will be able to plan the conversions as well as keep a limit on the money spent.

Further, the budget also helps in determining how efficient your campaign is. Based on your experience you can reduce or increase the limit for the budget.

The Bottom Line

Digital marketing has given us a boon and for the business owners, it is a blessing. From organic techniques to paid ad campaign methods you can easily tap the target audience.

Xpertidea IT Solutions Pvt. Ltd. is a digital marketing or PPC company in Chandigarh offering the best solutions. Do get in touch with us as we provide the best guidance that is pivotal for your advertising campaigns. Go ahead and make your brand grow with us.

The post How Paid Traffic Attract Leads For Better Conversion Rates? appeared first on Xpertidea.