Web Development

How Augmented Reality (AR) Is Making Mobile App Development Interesting?

Augmented Reality!!! or AR, what’s that???
You must have heard this several times but you don’t what it actually is. Let me tell you that Augmented reality is a technology that works on smartphones – Android and Apple devices (smartphones and tablets). It gives the user an extended experience using their mobile applications.

As this technology is trending, most of the Mobile Application Development companies have taken hold of it to build applications. Be it for the healthcare industry, media, entertainment, or any industry vertical, AR is taking over the world with different solutions.

Augmented Reality For Business Growth

Companies that have started creating AR for mobile apps have helped businesses to grow. The future is mobile and so is the mobile application development where the developers get new things to experience. When it comes to customers buying products from an e-commerce portal, AR helps them to see the products with enhanced creativity.

The benefit of augmented reality to people is that they can communicate with businesses much more effectively. It has really transformed the way how business is done.

AR Is Not VR

AR stands for augmented reality whereas VR is virtual reality. Don’t get confused as both are different technologies. Augmented reality relies on a specific device however it integrates information to show in real life.

An example of AR is Oculus headsets that provide a different experience to the users. In contrast to AR, the example of VR or virtual reality can be the game Pokémon Go.

Make Mobile App Development An Interesting One

Augmented reality has revolutionized the way how app developers are working to provide a user experience. Take a look at some of the pointers on how app development can be an interesting one.

• Give the user actual store experience

AR apps simulate actual products as kept in the store. Users can make use of virtual trial rooms and check the products in their actual size and shape. That’s a wonderful experience without going to the actual store. A good point during the pandemic where customers can have a real feel and buy the products online.

It all started with few companies, now a plethora of companies or stores provide AR apps for the customers. It is also a blessing for the stores as they need not store the products physically.

• Power of location-based apps

When you talk about location-based apps it is about geolocation. It is how the mobile apps provide the location information and users can interact with the world using maps or physically. Such things happen because of the augmented reality overlay that the mobile app has.

Get a free tour of the city with the AR apps, have a glimpse of the wonders of the world – Taj Mahal, Eiffel Tower, and much more.

• Not just shopping but e-learning

We talked about giving users a better shopping experience with the augmented reality mobile applications. Now it’s time that we also provide the students with e-learning. During this time of the COVID-19 pandemic, many of the students have started learning at home.

They can take advantage of the AR apps as they can be in touch with their tutors creatively and effectively. Students can learn using animations or virtual graphical information in real-time. Really, the education sector is going to get a boost soon.


There you are. We have just covered few things about AR and how it can help the consumer, student as well as business. Augmented reality is a boon for the real estate sector as well as it also creates brand awareness. While it may not be a cost-effective solution, but really your business is going to get forward to tap the local market.

Want to know more about Augmented reality? Connect with Xpertidea IT Solutions, a mobile app development company in Chandigarh that focuses on AR as well as VR. Let’s get this thing started.